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Behr EXPRESS
Behr EXPRESS
Enhancing customer experience and decision-making by streamlining the paint selection process.
Project Type: End-to-end website design + development for retail customers.
Role: UX/UI Designer + Front-end Developer
Industry: Retail, E-commerce, Paint Industry
Tools: Figma, Sketch, React, Node.js, HTML5, CSS3, JavaScript
Duration: Q1 2021 – Q3 2021
Introduction
Introduction
How might we make it easier for retail customers to explore and select paint colors online?
The Challenge
The Challenge
The retail paint industry often overwhelms customers with a wide range of paint colors and finishes, making it difficult and time-consuming to make a decision. Behr Express aimed to simplify the paint selection process by creating a streamlined and intuitive user experience for retail customers.
Approach
Approach
We took a customer-centric approach by combining research, data analysis, and user testing to inform the design and development process.
Solution
Solution
We implemented the following strategies to improve the paint selection process:
Intuitive Color Exploration
A user-friendly color exploration tool was integrated into both the Behr Express website and mobile app. Users could easily browse through an extensive collection of paint colors and visualize how they would look in different settings. The tool also offered filters based on color families, trends, and room types.
Personalized Recommendations
By leveraging data analytics and machine learning algorithms, the platform provided tailored paint color suggestions. These recommendations were based on customer preferences, past purchases, and trending color choices, making it easier for users to find the perfect paint.
Simplified Product Information
We provided clear, concise information about paint and its trim color to help users make well-informed decisions about their paint purchases.
Results
Results
The implementation of Behr Express led to significant improvements:
Enhanced Customer Experience
The simplified paint selection process, intuitive color exploration, and personalized recommendations resulted in an improved user experience, reducing decision fatigue.
Faster Decision-Making
By offering curated paint options and visualizing results virtually, customers could make quicker decisions, streamlining their overall experience.
Increased Confidence
Users felt more confident in their color choices thanks to the visualization tools and recommendations, leading to fewer returns and higher satisfaction.
Improved Sales and Customer Loyalty
The user-friendly design and tailored recommendations increased customer engagement, leading to a boost in sales and fostering brand loyalty.
What’s Next?
What’s Next?
Mobile Experience Optimization: Continuing to enhance the mobile platform to cater to growing user needs.
Further User Testing: Conducting follow-up usability testing to track ongoing performance metrics, such as user retention and sales.
What I Learned
What I Learned
This project reinforced the importance of merging user-centric design with business goals to create solutions that benefit both customers and the company. Designing for the retail space taught me to focus on simplicity while leveraging technology to make the shopping experience as seamless as possible
Behr pro
Behr pro
Enhancing the UX for Professional Paint Contractors
Project Type: End-to-end website design + development for retail customers.
Role: UX/UI Designer + Front-end Developer
Industry: Retail, E-commerce, Paint Industry
Tools: Figma, Sketch, React, Node.js, HTML5, CSS3, JavaScript
Introduction
Introduction
Behr Pro aimed to improve the user experience (UX) for professional paint contractors on their digital platform.
The Challenge
The Challenge
Behr Pro's existing digital platform lacked the necessary features and usability to effectively meet the needs of professional paint contractors. The challenge was to create a user-centric and efficient UX that would streamline their workflows, enhance productivity, and drive satisfaction among contractors.
Approach
Approach
To understand the pain points and requirements of professional paint contractors, Behr Pro conducted extensive user research, including interviews, surveys, and usability testing. This research helped identify key areas of improvement and informed the UX design strategy.
Solution
Solution
The solution involved a comprehensive approach to enhance the UX for professional paint contractors:
Simplified Navigation and Information Architecture: Behr Pro revamped the platform's navigation and information architecture, organizing content and features in a logical and intuitive manner. This ensured that contractors could easily find the information they needed, such as product details, specifications, and safety data sheets. Quick Ordering and Inventory Management: To expedite the ordering process, Behr Pro implemented a simplified and efficient ordering system that enabled contractors to quickly search and select products, specify quantities, and manage their inventory. This included features like order history, favorites lists, and easy reordering.
2. Proactive Support and Resources: Behr Pro introduced a dedicated support system and resource center, providing contractors with access to product guides, how-to videos, troubleshooting assistance, and live chat support. This comprehensive support ecosystem empowered contractors to resolve issues quickly and find relevant information easily.
3. Simplified Product Information
We provided clear, concise information about paint and its TDS to help users make well-informed decisions about their paint purchases.
Results
Results
The efforts invested in enhancing the UX for professional paint contractors yielded significant improvements:
Improved Efficiency: Contractors reported streamlined workflows, reduced time spent searching for information, and increased productivity due to the simplified navigation and project management tools.
Increased Satisfaction: The user-centric design approach and proactive support resources resulted in higher satisfaction levels among contractors, as they felt supported and empowered to carry out their work effectively.
Enhanced Ordering Process: The optimized ordering system and inventory management tools helped contractors place orders more efficiently, reducing errors and ensuring timely delivery of products.
What’s Next?
What’s Next?
Mobile Experience Optimization: Continuing to enhance the mobile platform to cater to growing user needs.
Further User Testing: Conducting follow-up usability testing to track ongoing performance metrics, such as user retention and sales.
What I Learned
What I Learned
The successful UX enhancements implemented in Behr Pro resulted in improved satisfaction, productivity, and efficiency among professional paint contractors. By addressing their specific needs and pain points, Behr Pro strengthened its relationship with contractors and positioned itself as a reliable partner in their projects.
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